Caremark Franchise

Come and join Caremark - the REAL care company!

What do we mean when we say we’re the REAL care company?

In short, Caremark are exactly what a care company should be! We put people first in everything, from the care delivered to private clients to the support provided to care teams and franchise owners. That’s why we are the winners of the BFA Franchisor of the Year 2025.

Our values of respect, honesty, integrity, teamwork and support guide every decision. Customers feel it. Care teams feel it. Our franchise network feels it.

It is these values that make us different…and successful. As one of the UK’s leading home care brands, Caremark has a 20-year track record of helping franchise owners grow successful local businesses while delivering essential care in their communities.

Today, more than 150 Caremark offices operate across the UK and Ireland. UK offices alone deliver over 135,000 hours of care each week.

Why Caremark?

Ranked 5^th in the Elite Franchise Top 100, Caremark’s model allows you to access the entire market, serving both private customers and local authority contracts, with no cap on turnover and one of the lowest advice and support fees in the sector at just 4.5%.

The model is proven, the brand is trusted, and the support is designed around helping you succeed. Behind every office is hands-on support from a 40-person Franchise Support Centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1:2.5 support ratio clearly indicates who to contact and when.

Franchise owners also benefit from:

• Eight-day intensive induction covering compliance, operations, finance, and marketing
• Inclusion in the National Marketing Fund, delivering a total of over 37 million impressions in year one
• Corporate branding package for stationery, marketing literature, clothing and vehicle livery
• Marketing launch package with website creation, PR, social media setup, Sky TV advertisement, and signage
• Auto-enrolment onto the nine-month High Performers Leaders programme, accredited by the Institute of Leaders
• Professional memberships and first year’s regulatory body registration and UKHCA membership
• Seven-year licence with the automatic right to renew at no added cost
• Exclusive UK territory with the ability to expand
• Constructive quality audits and scheduled review visits
• Enquiry handling training for office staff
• Ready to use technology, compliance and care planning tools
• Peer mentoring and regular network events

Why Home Care?

Home care is an extremely stable industry, thanks to the UK’s ageing population. It is recession-proof, pandemic-proof, and is growing year on year!

This stability and longevity make home care a great choice for owning a franchise and a profitable future.

Your Investment and ROI

Our franchise package and license costs £39,950 + VAT. You will also need working capital of around £73,000 for your first year’s running costs.

Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £120,000. Therefore, you will require a minimum of £36,000 of your own capital to invest.

Caremark offers a strong return on investment for its home care franchises, characterised by high turnover potential, established operating systems, and a recession-resilient market. As the largest privately-owned home care franchisor in the UK, the company reports that franchises can achieve operating profits of 15%-20%.

Here are the key financial and operational details regarding a Caremark franchise:

• High Turnover: Top-performing offices generate between £3 and £11million in annual turnover.
• Low Advice and Support fees: at 4.5% + contribution into a National Marketing Fund
• Turnover Goal: demonstrable turnover of £1m in 3 years
• Break-even Point: The typical break-even point is within 10 to 11 months of operation.

Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.

The Ideal Franchise Owner

With Caremark, you are never alone.

You do not need prior care experience. You will complete a full onboarding programme with an Onboarding Manager. You will then work with a dedicated Regional Support Manager and a Quality Manager who understand your territory and your goals.

Whether you want to lead one high-performing office or grow into multiple territories, the infrastructure is in place to help you scale.

If you have a caring nature, great business acumen and dedication, you can have a successful Caremark business, both financially and personally

Join us. You will love being part of the REAL care company! 

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