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Hot on the tails of three new franchises in Folkestone, Bridgend and Chichester DOR-2-DOR announce the launching of its latest franchise in Birmingham South.
Marc and Debbie Bryce come from a marketing background and already own a very successful online platform selling personalised gifts and other items. Marc & Debbie join the already well-established branches in the West Midlands namely Stourbridge & Dudley, Kidderminster & Wolverhampton.
DOR-2-DOR specialises in the design, print and distribution of leaflets from local businesses and organisations to local residential households. The company was set up by Jeff and Lynn Frankling in 1987 and originally was promoting local shops and businesses with discount vouchers distributed to local homes in colourful plastic packs by the Royal Mail.
In the early 90’s however many existing clients and through word of mouth many other businesses in the local area were asking if the company could distribute their own leaflets rather than a discount voucher. Jeff Frankling quickly realised that there was a growing opportunity and came up with the unique brand name DOR-2-DOR which is now a trademark used exclusively by the franchise network.
Jeff decided to set up his own distribution capability and move away from using Royal Mail. Advertising locally for adult Post People brought a very good response and it became clear that there was a growing potential resource of retired and semi-retired people willing and available to distribute regularly for us.
Having developed a robust system for managing and recruiting Post People, DOR-2-DOR started franchising in 2001. Now 16 years later the network at 70 outlets is half sold and interest continues at a high level.
Despite the popularity of the internet and social media marketing door to door is still a very effective and sought after marketing channel. Direct Marketing Association research shows that 80% of the top advertisers use door drops and on average leaflets stay in the home for 34 days.
Every home has a letterbox and every new home built gets a letterbox.
Letterbox Clever is their strapline and as they say, DOR-2-DOR leaflet Distribution Works – Shouldn’t it be working for you?