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COMPANY PROFILE
A healthcare software company.
CHALLENGES
The company’s marketing operations were complex, costly, and time-consuming.
SOLUTIONS
We spearheaded a project to untangle the complexity of the company’s customer relationship management software (CRM), Marketo, and Salesforce.com. The company needed to simplify marketing operations, including website updates, campaigns and reporting, and lead management.
RESULTS
By moving to a lightweight campaign management tool, simplifying website management, and adjusting the CRM, the company reduced marketing operations costs by 85% and improved campaign execution from three days to three hours. They also enhanced digital engagement rates by 20% due to the new agile way of executing marketing tactics.
