A Franchisee family worked together to achieve a record-breaking monthly turnover of more than £222,000.
The team at Dream Doors Stoke sold £222,566 worth of kitchen makeover projects in September, setting a new record within the UK’s #1 kitchen makeover company.
Dream Doors Stoke is owned by former engineer Allan James (main image, second right) who employs his son Glyn (right) as showroom manager, his other son Martin (left) as a fitter and his nephew Kelvin Fradley (second left) as his sales director.
Also on the team is Kelvin’s daughter Joy Fell, who is a showroom administrator, and Allan’s nephew by marriage Richard Ridgeway, who is also a fitter (both pictured separately).
Kelvin Fradley said: “When you get a good month like September was there are a number of factors involved, which always includes a bit of luck, but there’s no magic button to push”.
“We do the same things week in and week out and you just have some weeks where it really clicks into place – we just happen to have had three or four weeks like that in a row”.
“It’s all a team effort and I’m of the belief that there’s no such thing as a duff lead; if it’s potentially an order for £600 or £6,000, it doesn’t matter, because you never know what that sale will turn into until you go and talk to the customer.”
Kelvin added: “I think being a family business is our biggest strength and we do our best to support each other.”
Prior to Dream Doors Stoke setting a new turnover record, the largest turnover in the Dream Doors network was £213,000, achieved by the Oxford showroom in June 2014.
