The latest research on sales training has highlighted how far ahead of the competition Sandler franchisees truly are, with sweeping changes predicted over the next four years as technology evolves the delivery of training to companies large and small.
The Global Product-based Sales Training Market 2020-2024 report by renowned research firm Technavio analyses the current market and looks ahead to what’s next. It revealed that “increased emphasis on cost-effective training methods, growing emphasis on microlearning, and use of analytics in product-based sales training will drive this market’s growth.”
And that’s great news for people running a Sandler franchise, as UK CEO Shaun Thomson explains: “More than 12 months ago at a conference, Sandler president Dave Mattson outlined that this is where companies need to position themselves for the future. He’d been analysing the trends and set about further developing Sandler Online, our digital learning platform.
“Effectively business consultancy can be thought of in two different spheres, face-to-face and online learning, and Sandler is going to own the place in the middle where those two overlap. Nobody else is anywhere near as far ahead with the technology as we are.
“Thanks to our partnership with Grovo, we already have microlearning feeding into our reinforcement training. Everything is broken down into snippets. Clients have 24/7 access to bite-size training that they can access when and where it suits them, at work or on the go.”
With voice search functionality already in place, Sandler continues to set the pace others aspire to.
Shaun adds: “We’ve put Alexa into our online platform so that you can search your training content by voice while you’re on the move, truly reinforcing learning for teams and leaders at their own convenience, not the trainer’s.
“Franchisees can roll all of this into their consulting, combining it with their face-to-face work to deliver cutting-edge training to their clients. It’s differentiating them still further from the rest of the consultancies out there. Sandler’s global power consistently strengthens our franchisees locally.”
It all adds up to a level of futureproofing simply not available in any other business consulting franchise, as the market continues to change.
“With plenty of video content and the voice search functionality, Sandler’s systems are designed to meet the way we all now learn new skills, and they’re continually developing further,” says Shaun.
“There’s nothing else on the market like it – and that’s great news for our franchisees.”
