Laundromat disrupter Mr Jeff opens first UK location in Belfast

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Mr Jeff, a laundry franchise infused with cutting-edge technology, has globally modernized the tedious task of laundry. Through its proprietary mobile app, consumers can schedule on-demand laundry services to be picked up and dropped off at their door in a 48-hour window. Revolutionizing the laundry industry, Mr Jeff is expanding into the United Kingdom with its first location already open and operating in 145 Stranmillis Rd – Belfast.

Mr Jeff Belfast interior

The opening follows the international expansion of the company, which recently opened its third store in the United States after announcing its entry into the country a year ago; and which is already present in more than 40 countries globally with close to 1,200 entrepreneurs.

“Following the growth of Mr Jeff stores in developing markets around the world and the new store in Belfast, we are very excited about expanding into the UK market as the potential opportunity it offers is huge,” said James Barrett, Mr Jeff Country Manager for the region. “UK consumers already consume digital services daily and have increasingly outsourced their day-to-day chores such as cooking, cleaning and pet care. Mr Jeff represents yet another convenience for consumers in the ever-growing demand services industries. It just makes sense.”

Mr Jeff was founded in 2015 by three entrepreneurs in Spain, who wanted to make life easier for their community, just like the brand’s namesake Geoffrey – the beloved, witty butler featured on the hit 90’s sitcom The Fresh Prince of Bel-Air. The trio built Mr Jeff to bring the convenience of Amazon or Uber Eats to day-to-day services like laundry.

Mr Jeff Belfast counter

Mr Jeff offers an efficient and affordable turn-key laundry solution ideally suited for today’s busy consumers. After a customer schedules a service through the Jeff app, the laundry bag is picked up (at whatever time and place is most convenient to them) with a contact-free protocol, brought to the Mr Jeff hub to be cleaned, and then returned to the customer’s location of choice within 48 hours.

While customers have an option to drop off and/or pick up their clothes at the physical Mr Jeff location, it’s easy to understand why today’s consumers choose the convenience of the pickup and delivery services. Mr Jeff services include wash and fold, wet and dry cleaning, ironing, pressing, and also offers monthly membership options at reduced rates.

Franchisees of Mr Jeff can take advantage of a turnkey business model with the tech to support growth. From day one, franchise owners are provided with every essential needed to run and operate their own business. Starting with a comprehensive “Business in a Box”, Mr Jeff provides franchisees with three proprietary tech products: The Jeff App – giving customers the ability to schedule on-demand services from the palm of their hands, The Jeff Suite – a unique business management software designed to cater to the needs of the business and support its growth with functions such as invoicing, P&L analysis, and a marketing assistant tool with automated recommendations, and The Jeff Driver App – connect to the Jeff Suite and Jeff App to manage all the pickup and delivery timings and routes.

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