Franchising is such a powerful, yet simple way to expand a business.
How2 Franchise not only advises and supports its own clients as to how to increase their own brand power by replicating their models for success, but it’s actually exemplifying just how it can be done.
Trading for 25 years, with 10 franchise partners and 24 franchisees around the world, How2 Franchise has just opened a new office in Moscow in addition to existing offices in Beijing and Saudi Arabia. Employing 4 people (including a specialised lawyer) at its Bloxham Mill HQ, How2 Franchise’s global franchisees and staff now number over 50 and, in total, the company has helped over 1,000 franchisors set up their franchise model over the last 25 years.
Brand power
Chief Executive Officer and global keynote speaker, Rod Hindmarsh says, “From a brand awareness perspective, the power that franchising replicates is quite considerable. Once the blueprint of any business is right, “bedroom businesses” can span the world simply by franchising.
“We’re actually doing just that; running a franchise operation that has a footprint in several international offices, from a single UK office.”
Talking of brand power, excitingly, Rod is currently assisting celebrity adventurer and survival expert Bear Grylls to franchise his new BG Epic Training (www.bgepictraining.com) concepts.
On-the-ground support
Rod is willingly nomadic and visits prospective franchisees wherever they happen to be located. “Our service is of course all about helping businesses to replicate their business models in terms of documentation and legal agreements, etc., but we also help them to find and recruit franchisees. The best way to maximise opportunities is to meet in person and build up a trusted relationship.”
Fascinating franchising Facts & Figures…
According to Nat West and the British Franchising Association…
- 98% of franchisees make a profit in their first year.
- Industry annual turnover: £15.1 billion
- In comparison, over 90% of businesses fail in their first year (Lloyds).
- And 94% of franchisees are still trading five years’ after they started up…
- Women are in the top five most successful franchisees
International brands you may not expect to be franchised…
- Holiday Inn / Hilton Hotels / Marriott Hotels
- Harry Ramsden’s
- Redline Recruitment
- McDonald’s / Burger King / KFC
- Pizza Hut
- Kumon
Local franchise brands…
- Sandler Training
- Cloudy2Clear
- OvenClean
- Cookerburra
Franchisors and franchisees share a dedication to their own brands and there is definite business camaraderie because they’re all in it together, he adds. For instance, How2 Franchise is currently working with 9 managing directors, all collaborating, which just proves how franchising engenders an entrepreneurial spirit.
Rod concludes, “It’s so rewarding working with franchisors and their franchisees; giving them advice and support and ultimately, watching their businesses grow from their first successful blueprint.”
