Radfield Home Care Launches Brand New Super Territory Opportunities in Birmingham

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Reading Time: 2 minutesbfa HSBC Emerging Franchisor of the Year 2019, Radfield Home Care has launched brand new super territories throughout the Birmingham area to offer aspiring franchise partners with uniquely crafted and enhanced franchise opportunities.

With the support of an award-winning franchisor, these newly released territories offer a range of investment and management franchise opportunities in a sector that delivers sustainable returns and high levels of social value. Whether you are looking to reduce your commute, give something back to your local community or are an established business owner in other sectors, no previous healthcare experience is required.

To ensure maximum returns, the four new super territories have been developed to include up to three times the population of standard territories, with a minimum of 300,000 people, meaning franchise partners benefit from a larger client base as well as a larger potential workforce.

Many locations were considered for the launch of Radfield’s new super territories, but thanks to its excellent transport links, varied demographics and proximity to Radfield Home Care’s National Office, Birmingham provided the ideal business case for these new enhanced territories, as franchisor, Dr Hannah MacKechnie explains: “We wanted to create a unique opportunity for inspiring franchise partners and one of the ways for us to do this was to increase the business opportunity within a given territory. After reviewing various locations across the country, Birmingham was perfect for this. Made up of numerous small towns, each with their own unique cultures and demographics, it meant we could develop multiple super territories in the area each with a healthy mix of different age groups and incomes – essential for a healthy balance of clients and staff.

“With excellent rail, tram and road networks, the area’s transport links offer another big bonus, as does it close proximity to our National Office – making it simpler for franchise partners to attend training, support and network events.”

Stretching from Wednesdbury to Martson Green, the four super territories all neighbour one another, enabling franchise partners to harness the power of the franchise network for joint marketing and networking throughout the city as a catalyst for further growth.

The official launch of the new super territories takes place at a Franchise Discovery Day in Birmingham City Centre on Wednesday 6th November. Hosted by one of Radfield’s finance partners at Lloyds Bank, 125 Colmore Row, Birmingham, B3 3SD, you will find out more about the award-winning franchise model and new super-territories. There will be two sessions on the day; in the morning between 9am and 1pm, and in the afternoon between 2pm and 5pm.

The success of Radfield’s business model drives confidence and has led to numerous high street banks partnering with the franchise to provide up to 70% of the total finance required, meaning you only require as little as £26,500 of your own capital to invest in a new super territory.

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