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Leading home care franchise, Radfield Home Care is set to double its workforce in 2020, creating up to 250 new jobs across the UK.
With 15 locations already providing over 200 jobs across the UK, the British Franchise Association’s Emerging Franchisor of the Year is set to create dozens of new careers thanks to the growth of existing franchises, the development of the franchise support team and the expansion of its franchise network. As well as frontline care professionals, Radfield Home Care will create numerous recruitment, administration and management roles in local offices across the country, as well as nationwide franchise support roles based at its National Support Centre in Shrewsbury.
Franchisor and founder of Radfield Home Care, Dr Hannah MacKechnie explained what the new jobs mean for the network of franchise partners: “Over the coming months, our franchise partners are focused on increasing the amount of care they deliver to older people within their local communities. Recruitment of high-quality care professionals and supportive office staff is the key way to facilitate this, and it will enable some of our franchise partners to double their turnover. Our recruitment activity is both local and national, which means we are increasing awareness and generating enquiries in all areas of the country to help any future franchise partners considering joining the Radfield network get off to a flying start as well.
“As our franchise partners develop and our network grows, we also have aggressive plans to expand our national support team both in our National Support Centre and remotely, spending time with franchise partners in their own offices.”
All of Radfield’s franchise employees benefit from the organisation’s Caring for our Carers™ pledge. This bespoke employee-satisfaction scheme focuses on high rates of pay, with many locations accredited by the Real Living Wage foundation and paying at least £9.00 per hour (rising to £9.30 in April), as well as training, CPD and progression opportunities to help its care professionals and office teams develop a life-long and rewarding career in care.
Radfield’s franchise partners are fully supported with recruitment of both care professionals and office team members by the franchise support team’s marketing manager, Trudie Meredith: “Recruitment is one of the most important aspects of business development for our franchise partners, so it is vital we provide the tools, knowledge and support to help them attract new team members within their local territory. I work with franchise partners on a wide range of marketing activities online, offline and networking events to generate dozens of applications for them. We then support them to ensure their interview process is as efficient and effective as possible to help them improve their recruitment conversion rates of high-quality team members.”