This week The Bike Fitters signed their 20th franchisee having only launched the franchise less than two years ago.
Who are the Bike Fitters?
The Bike Fitters provide high-quality mobile bike fitting services directly to customers in their home through a national network of trained and qualified franchisees.
How did the franchise start?
The business is the brain child of Simon Foy, a highly qualified and professional bike fitter who started his bike fitting journey over 15 years previously. Simon established himself as a fully mobile bike fitter in the North West, gaining a reputation for his expertise and high standards in the industry. This exceptional service is the model they used to launch the franchise model.

How does the service work?
Many cyclists unknowingly ride bikes that are poorly set up for their height, flexibility, and riding style, which can lead to pain, discomfort, and reduced efficiency. A bike fit helps relieve common issues such as knee, back, neck, and hand pain, while also improving comfort, power, and performance.
20 franchisees across the UK and growing…
The Bike Fitters launched in 2023 and has now grown to 20 franchisees. As the only national network of bike fitters, the business collaborates with some of the cycling industry’s biggest names, including Ribble, Pearsons, British Cycling and Love Velo.

Do I need to have bike fitting experience?
No. You just need to be a passionate road cyclist.
The Bike Fitters train their franchisees in their unique TBF Fit System™. This is more than a training program; it’s the backbone of their brand’s promise to customers. It combines the best of the six most well known bike fitting systems and is their exclusive methodology and intellectual property, designed to maintain the highest standards in bike fitting.

What is the market like for bike fitting?
There’s huge demand for proper bike fitting, but almost nowhere for riders to get a consistent, professional service. There’s a genuine gap in the market and riders are actively searching for help with comfort, power and performance.
The huge numbers behind our massive market potential
Thanks to a combination of elite-level cycling success, increasing amateur events, and ongoing promotion of cycling for fitness, the UK’s cycling market has seen huge growth over recent years.
Here are some of the key figures:
- £1.9 billion: What the UK cycling industry was valued at in 2022 – a 19% increase from 2019
- 484,500: Estimated number of bikes collectively owned by British Cycling’s 145,000 members
- 1,600+: Number of British Cycling affiliated clubs and team in the UK
- 6.5 million: People in the UK who participated in cycling either for sport, leisure, or travel in 2021
This thriving market presents a lucrative opportunity for franchisees both now and in the future, as the popularity of cycling continues to explode nationwide.
You Capital Investment
The Franchisee investment per territory is £21,500 + VAT. This includes your comprehensive bike fitting equipment kit along with your TBF Fit System qualification.
The Next Steps
Our selection process is designed to provide you with all the necessary details to help you make a well-informed decision, whilst also a lowing us the opportunity to understand more about you.