Launching the Chester territory on 1st December 2020 Dan Woodbury has had a baptism by fire, gaining momentum week on week.
Background
Dan chose The Gadget Refuge franchise after 25+ years in engineering roles, most recently for Tetra Pak. With a keen interest in technology Dan felt the franchise package offered by The Gadget Refuge was a perfect fit for his interests and future aspirations, and two months in he is delighted with the journey to date.
The Story So Far
December was in many ways a good month to launch the business, with the break for Christmas after a steady few weeks. The new year has brought plenty of business, and a new national lockdown has again seen a further spike in requirements with many parents struggling to get devices operational for home schooling requirements, along with our normal extremely high demand!
The Numbers
The total value of sales generated in December was 2k
Sales for January month to date are £2.5k and expected to reach 3k with some jobs in the pipeline to be billed before month end.
Marketing Activity
To date all marketing activity has been focussed on organic and paid advertising through Facebook, with a total spend to date of £250 which was included within the launch budget provided as part of the franchise package.
Dan says “I can’t quite believe how quickly I have got to this point, with a constant stream of enquiries which I am now able to confidently carry out the repairs for. The package is really well supported which suits me perfectly. I am really excited to see how it develops through the coming weeks and months.”
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