Amid predictions of economic uncertainty, it’s natural to feel apprehensive about taking the next step, whether that’s starting a business, investing, or changing careers.
Yet, challenging times create unique opportunities and having guided Ovenu through two recessions and a global pandemic, I’ve seen how franchising can be a really smart choice.
As outlined in the government’s Autumn Budget, employer National Insurance contributions (NIC) will rise to 15% from April, while the threshold for payments per employee will fall significantly.
This has prompted warnings of a downturn, as businesses reduce their hiring and focus on making efficiencies to cut operational costs. For those seeking more control over their futures, this could be an ideal time to consider franchising.
Following the COVID-19 pandemic, many turned to franchising as a way to gain stability and independence. Unlike starting a business from scratch, which can be daunting, franchising offers a structured, lower-risk pathway to success.
We recruited several franchisees from multiple sectors in the wake of the pandemic who had either been made redundant or whose job was under threat and were fed up of living with the constant uncertainty.
One fantastic example is Rob Cunningham of Ovenu Petersfield, a former development baker from Waterlooville, Hampshire, who set up the business during the pandemic in January 2021.
He previously worked creating sweet treats for high street names including Starbucks, Pret a Manger, Waitrose, and Costa but a spell in hospital with Covid 19 prompted him to reassess his career and work-life balance.
Despite taking on a new territory, his devotion to customer service has seen him build a client base of more than 1,800. He tells me that since launching the business he has not looked back and 80% of his work is repeat custom. As a result, he’s preparing to take on a technician to support him in meeting the ever-increasing demand for his services.
Rob’s experience is supported by a recent British Franchise Association survey which revealed a 99.5% success rate for franchisees, far outperforming the 50% failure rate of independent start-ups.
Ovenu, the UK’s largest oven cleaning network, provides a tried-and-tested business model, a respected brand, and the systems and support needed to help franchisees succeed without having to reinvent the wheel.
For instance, our CRM system, now in its latest iteration since its introduction in 2017, offers unique and powerful features. These include an integrated accounting function capable of generating sub-contractor invoices and a robust data analysis tool that identifies the most profitable services and products. It also uploads most enquiries, confirming quotes for those who proceed, and sending out full booking details followed by a reminder email 24 hours before the appointment.
This exemplifies the advantages of franchising, where having the backing of an established network provides access to tailored systems and tools. These resources not only streamline operations and boost efficiency but elevate the client experience, giving franchisees a distinct competitive edge.
Established brand recognition helps franchisees quickly build trust with clients, which can otherwise take years for independent businesses. This is especially important in uncertain times when consumers often gravitate toward familiar, reputable brands. Meanwhile, services like oven cleaning are always in demand as people continue to prioritise hygiene and convenience. Ovens will always need cleaning!
What also sets Ovenu apart is its low-overhead model. Franchisees don’t need shop fronts or large teams, making it much easier to manage costs, allowing them to scale at their own pace.
A further significant benefit is the collective power of the franchise network allowing franchisees to share knowledge, strategies, and insights, fostering a supportive community that strengthens individual businesses and the brand as a whole.
Being part of Ovenu means you’re never alone. Franchisees receive comprehensive training, marketing support, and ongoing guidance which reduces the risks of running a business as well as providing the reassurance and tools needed to adapt any challenge.
Periods of economic turbulence may seem intimidating, but it can also be a time to create something lasting. Investing in a franchise such as Ovenu offers a proven model, resilience, and a chance to build a successful business.