fit20 Franchise

Own a High-Margin Boutique Fitness Studio in the Rapidly Growing Health Sector with fit20

Disrupt the traditional gym industry and build a predictable, subscription-based business with fit20.

Our innovative, science-backed training method delivers significant strength gains through a single 20-minute weekly session with a dedicated personal trainer, providing an effective, time-efficient solution for busy professionals and people who want to stay strong and healthy as they get older.

Operating from compact, high-efficiency studios of around 70–80 sq m, fit20 avoids many of the expensive fit-out and ongoing energy costs associated with traditional health clubs. With no changing rooms or showers and a highly structured appointment-based model, Franchise Owners benefit from lean overheads, recurring membership income, rapid operational break-even and exceptional member retention rates.

Founded in the Netherlands in 2009, fit20 has grown to more than 170 studios worldwide, supporting over 23,000 members. In the UK, the network has now reached 20 open studios, with further locations already in development.

Investment & Financial Snapshot

• Initial Single-Studio Franchise Fee: £15,000 + VAT
• Typical Total Investment: Around £50,000 depending on premises and fit-out
• Minimum Personal Investment Required: £20,000
• Typical Operational Break-Even: Approximately 60–80 active members / six to seven months
• Finance: Third-party finance may be available, subject to status and lender approval

Why Invest in a fit20 Franchise?

• Manageable Entry Investment: A typical total investment of around £50,000, offering a comparatively accessible route into the health and fitness sector without the substantial property, equipment and fit-out requirements of a conventional gym.
• Rapid Operational Break-Even: Studios typically reach operational break-even at around 60–80 active members, commonly within six to seven months when developed in line with the fit20 model.
• Lean, Efficient Studio Model: Compact premises, no showers or changing rooms and appointment-based training help reduce fit-out and ongoing operating costs.
• Recurring Membership Income: Members train through ongoing memberships and attend at regular weekly appointments, creating predictable recurring revenue and structured studio capacity.
• Exceptional Member Retention: Personal appointments create strong accountability and close relationships between members and their Personal Trainers, helping support long-term membership.
• Scalable Business Model: Several UK Franchise Owners already operate multiple fit20 studios, creating the opportunity to expand into further territories and build a larger portfolio.

A Fitness Concept That Stands Apart

fit20 offers a very different alternative to a traditional gym.

Members complete one personalised, high-intensity, low-impact strength training session each week, lasting just 20 minutes and always delivered with the guidance of a certified fit20 Personal Trainer.

Training is slow, controlled and individually tailored, making the method accessible to a wide range of people regardless of previous fitness experience.

The fit20 method has also been independently studied by researchers at Solent University using training data from nearly 15,000 fit20 members, providing further evidence behind the effectiveness of the training approach.

For Franchise Owners, that provides something equally important: a distinctive service with clear market differentiation and a proposition they can confidently introduce to their local community.

What Does Running a fit20 Studio Entail?

You do not need previous experience in personal training or gym management to become a fit20 Franchise Owner.

Your role is primarily about building and developing the business.

As a Franchise Owner, you will focus on:

• Developing awareness of fit20 within your local community
• Building relationships and local partnerships
• Following up enquiries and converting prospects into members
• Delivering an exceptional member experience
• Managing and developing your team of certified fit20 Personal Trainers
• Monitoring studio performance and working towards commercial targets
• Building membership and creating opportunities for future growth

The appointment-only model provides a highly structured studio schedule without the overcrowding, unexpected rushes and unpredictable staffing requirements associated with many conventional gyms.

As your membership grows, you can build your team and increasingly focus on management, leadership and business development.

Successful Franchise Owners are actively involved in developing their business, particularly during the important early stages.

Comprehensive Launch & Ongoing Business Support

You are building your own business, but you are not building it alone.

fit20 provides structured support from the early stages of exploring the opportunity through to studio launch and ongoing business development.

Support includes:

• Studio Selection & Fit-Out Guidance: Support with territory evaluation, finding suitable premises, studio planning, layout and fit-out.
• Comprehensive fit20 Academy Training: Full training and certification for Franchise Owners and their Personal Trainers, covering the fit20 training method and the practical delivery of the member experience.
• Business Onboarding: Guidance on fit20 systems, processes and studio operations.
• Marketing & Launch Support: Marketing planning, promotional materials, PR guidance, digital lead generation and local awareness activity to help build your initial membership.
• Ongoing Marketing Support: Continued campaigns, guidance and materials to help attract new members and grow your studio.
• Business Coaching & Development: Ongoing support around KPIs, membership growth, retention, team development and studio performance.
• Continued Learning: Regular masterclasses, network learning opportunities and the annual fit20 UK franchise conference.
• International Expertise: Access to the knowledge, experience and research of the wider global fit20 network.

Who Are We Looking For?

We are looking for commercially minded, customer-focused people with strong interpersonal skills and the drive to build a successful local business.

There is no single background that makes someone a successful fit20 Franchise Owner.

Our UK network includes Franchise Owners who previously worked in education, law, healthcare, hospitality, retail, corporate management and the fitness industry.

You may be:

• A professional looking for a career change
• Someone who wants to build a business of their own
• An experienced business owner looking for a new opportunity
• A Franchise Owner interested in developing multiple locations

You do not need a background in fitness.

You do need to be prepared to actively develop your business, build relationships in your local community and deliver an exceptional experience for your members.

We are particularly looking for people who:

• Enjoy working with and building relationships with people
• Are willing to become visible within their local community
• Have the commercial drive to create opportunities
• Are comfortable working towards clear business targets
• Care about delivering excellent customer service
• Are open to coaching and following a proven franchise system
• Want to build a business that also makes a meaningful difference to people’s lives

Proven Growth and Recognition

fit20 combines more than 15 years of international franchise experience with growing momentum in the UK.

In 2026, fit20 UK became a member of the British Franchise Association, reinforcing our commitment to recognised standards within UK franchising.

For the second consecutive year, fit20 was also recognised as the UK’s largest and fastest-growing micro boutique fitness brand in Deloitte’s European Health & Fitness Market Report 2026 by EuropeActive.

The UK network has now reached 20 open studios, with further locations in development.

Existing Franchise Owners are also increasingly choosing to invest in fit20 again.

Duncan Attwood opened his first fit20 studio in Exeter in 2019, followed by Torquay and, most recently, Wellington, his third fit20 studio.

His journey demonstrates how a single successful location can provide the foundations for a larger multi-unit business.

Check Territory Availability in Your Area

Take the first step towards building a recurring-revenue business in the growing health and fitness sector.

As fit20 continues to expand across the UK, opportunities remain available in towns and cities across the country.

Request the fit20 Franchise Prospectus today to discover more about the business model, financial investment, training and support, and the territories currently available.

Complete the short enquiry form below and a member of the fit20 UK team will contact you for an initial conversation about the opportunity.