We have ‘HOT’ incoming client leads from our national “TV Advertising”!
HOW DOES A TV ADVERT IMPROVE SALES?
When asked, “In which, if any, of the following places are you most likely to find advertising that is most trusted?” TV advertising scored 42%, with Newspapers trailing with only 13% and YouTube with a tiny 6%.
As we watch content across all our screens, the lines between TV and online advertising converge. The truth is that TV is still the king regarding returns on investment, brand awareness and brand recall.
“TV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV adverts still average four times the sales lift of digital.”
THE LATEST TV WATCHING STATS
In 2024, we watched 2h, 41m of broadcaster TV each day.
BVOD (Broadcaster Video on Demand) represents 28% of all broadcaster TV viewing for 16-34s
TV advertising accounted for 84% of the video advertising we saw each day in 2024, and 56% for 16-34s.
Yes, TV advertising can still be an effective marketing tool in 2025:
- Reach
TV ads can reach a large and diverse audience. In 2024, TV ads accounted for 84% of all video ads. In the US, 47% of adults surveyed between 2022 and 2023 said they had seen TV ads in the previous four weeks.
- Credibility
TV is considered a reliable source of advertising. It’s highly regulated by bodies like the Advertising Standards Authority (ASA).
- Trust
Viewers trust local broadcast news, and that trust extends to brands that advertise alongside it.
- Frame of mind
Audiences are in a different frame of mind when watching TV than when scrolling through social media. This can make them more likely to pay attention to and remember the message.