Chapati Man, the Spicy Indian Wrap festival and event catering business, created in London by husband and wife team Chris and Andrea Rai in 2007, has pulled off another major coup in selling the Chapati Man Master Franchise rights for the State of New York. The Chaat is Safe Inc., headed by Tejas Vemparala have purchased the Chapati Man licence rights to open Chapati Man fixed food-to-go sites and food trucks across the Big Apple and the State of New York.
Chris Rai, the owner and co-founder of Chapati Man, believes ‘this a huge statement for the Chapati Man brand and concept’, saying “breaking into the US market is a massive achievement. I can’t wait to see our Indian elephant branding on the streets of the Big Apple. They’re going to love our product. Fingers crossed that other US states will follow soon.”
Andrea Rai, wearing her ’10 Booming Years’ Chapati Man tee shirt, adds “Chapati Man in the US – WOW! Food trucks and kiosks are part of the city scene over there, so it’s a natural fit. We have the upmost faith in Tejas and his team in delivering the Chapati Man brand and concept to New York.”
Tejas Vemparala who has seen Chapati Man grow successfully in the UK over the past decade said, “We’ve observed the growth of the popularity of Chapati Man in the United Kingdom and are confident we can hit the ground running here in New York, one of the icon cities of street food.” Srinivas Vemparala added ‘’The brand and product are such a strong combination. Apart from being super tasty, the wraps are a healthy choice which is important to today’s City worker.”
Building on the sale of Franchise rights in London and the Master Franchise rights for Sri Lanka and with a keen eye on further UK and international expansion Chris said “We don’t really see any limits. New York was a dream for us but as the song goes, If we can boom it there we’ll boom it anywhere, eh.”