Attracted by the prospect of building his own business under a reputable brand, Frank successfully transitioned from a skilled tradesman to a franchise owner.
With over two decades of experience as a carpenter and kitchen fitter, Frank Amaro possessed a deep-rooted understanding of the home renovation industry. This expertise served as a solid foundation when he ventured into franchising, establishing Kitchen Makeovers Reading just over two years ago.
Born in South Africa to Portuguese parents, Frank immigrated to the United Kingdom over two decades ago. With his daughters nearing school age, he wanted to give them the best start in life and believed a British education would provide an ideal foundation for their future. Now, with both his children having flown the coop and forging their own paths in life, Frank is shaping his own as a Kitchen Makeovers franchisee.
“My father was a builder and a carpenter, so I started learning those skills from an early age,” said Frank. “The foundations he helped me lay have guided me to where I am today. I initially followed in his footsteps before becoming a kitchen fitter. It was my work as a kitchen fitter that led me to the world of franchising. I had a couple of jobs for a franchise, and the more I learnt about franchising, the more the idea of running my own business appealed to me. After some thorough research, Kitchen Makeovers stood out as an exceptional opportunity, and that’s when I decided to get in touch.”
Founded in 2018, Kitchen Makeovers introduced the UK to the future of kitchen renovations. As one of the home improvement sector’s most innovative franchise brands, Kitchen Makeovers has established itself as an exciting, highly profitable opportunity by identifying and leveraging a gap in the market.
This trailblazing approach, evolving with the demands of the sector, is helping franchisees provide customers with a long-awaited, modern, cost-effective and sustainable service up and down the country, breathing new life into the heart of their homes.
“When I joined Kitchen Makeovers, they hadn’t been franchising for very long, and the network was much smaller than it is today, but I had full confidence in the products and services they offered. I knew that as the business expanded, so too would the value of my franchise. Seeing the network grow to over 30 franchisees today is incredibly rewarding.
While I didn’t come from a sales background, my knowledge of the industry convinced me this was an opportunity to not be missed. The training and support have been invaluable. There’s a steep learning curve, but the franchise sets you up for success from the start. I’ve now got over two years of experience under my belt, and we continue to learn and develop as we go.”
Kitchen Makeovers attracts both first-time franchisees and seasoned entrepreneurs looking to move with the times, thanks to an impressive infrastructure designed for scalability and a revitalised approach to customer experience in the home improvement sector.
Franchisees are encouraged to fully exploit the success they can achieve within their territories by building a local network of expert tradespeople.
Kitchen Makeovers’ approach of championing exceptional customer service continues to reap rewards in a sector that has traditionally delivered below-par customer experience. Through recurring income streams, low overheads, an impressive scope for growth and ongoing development, the opportunity for franchisees is huge.
“When I’m not working, you’ll often find me out on my motorbike. My Fireblade is my escape and a chance to hit the open road. I love doing a track day or touring a country whenever I can. I recently had an amazing time on some Spanish circuits and enjoyed a fantastic trip to Wales. It’s the perfect way to unwind and recharge.”
“Owning a franchise means I have the flexibility to create my own work-life balance. I reap the rewards of my efforts. I still enjoy the hands-on aspect of fitting kitchens and still do some of the jobs myself. As the business grows, I’ll ease off the fitting and dedicate myself to the business side, but right now I’m enjoying the challenge of doing both.”
Kitchen Makeovers has established itself as a leader in a market previously lacking a cost-effective and hassle-free solution. With over 30 franchisees and sophisticated branding, systems and operations, the company has filled a critical gap for homeowners. This commitment to customer satisfaction is reflected in over 1,000 glowing five-star reviews across reputable online platforms and an impressive average score of 4.9 out of 5 on Trustist. This focus on exceeding expectations is what truly sets Kitchen Makeovers apart from the competition.
Frank’s journey from skilled carpenter to successful Kitchen Makeovers franchisee exemplifies the power of combining trade expertise with entrepreneurial drive. His knowledge of the home renovation industry, coupled with the supportive Kitchen Makeovers franchise system, has enabled him to build a thriving business.
As Kitchen Makeovers (Reading) continues to grow under Frank’s leadership, so does the Kitchen Makeovers brand. With a strong emphasis on customer satisfaction and a scalable business model, Kitchen Makeovers offers a compelling proposition for those eager to make their mark in the industry.
“If you’re tempted by Kitchen Makeovers, then for me, it’s a no-brainer. The initial investment is cheaper than the competition, the products and services are great, and the support from head office is fantastic. Once you commit, really commit. Make it your focus, and you will succeed.”