Introduction
When you become your own boss by joining a franchise, you have already eliminated the most daunting and challenging task of designing, defining and building a successful brand.
A franchisor has already done the hard work, ensuring the brand is established and they have a proven working business process in place. However, there is of course work to be done and effort to be made! Let’s dive into the ways you can ensure success for your new business venture.
Build a Relationship With Your Franchisor
Having a strong relationship with your franchisor is important and can be crucial for the success of your business.
Ensure you communicate regularly with them, seeking their support and guidance when required. This can be vital to ensure you have the right tools and support to navigate the challenges of starting a new franchise.
Remember that this support and guidance comes as part of the package with a franchise, so be sure to use it!
Stick to the Franchise System
Franchises are mostly successful due to their systems and process that are already in place, having been built up over years of experience. It is imperative you stick to the business model and adhere to the standards and guidelines set out by the franchisor.
Know your Operations Manual inside out – it will ensure you keep on brand and you will be up to date with all quality standards and not stray from the in-place system that is proven to work.
Great Customer Service
Ensuring that you provide all of your clients with superior service can have a lasting impression on them, meaning they return for your business and recommend you to friends and family which will help grow your business.
Make sure to keep up to date with enquiries, respond to future customers and answer any queries in a timely manner. Do this right, and you’ll keep your customers returning for your services again and again!
Great customer service often starts with being both polite and timely with your response to enquiries. Every new enquiry is a potential long-term new customer!
Get Involved in Your Community
Giving some of your time to local fundraisers and charity events lets you give back whilst promoting your business and raising awareness.
This will also give your business a positive reputation amongst your community members. Participating in community events enables you to network with other local businesses and organisations, which can lead to new opportunities. This can also help to introduce your business to a new client base.
Find a Good Team
Surrounding yourself with a great team will help ensure success.
Finding the correct individuals is imperative as they will be representing you and your business. Training them to have the right skills and knowledge will make your role much easier.
Ensure to follow the guidance of the franchise hiring process and training programs. Make sure your communications with your employees are always 100% clear. Also, make sure to pick passionate people as skills can be trained, but attitude cannot always!
Constantly Market Your Business
There are many reasons why you should always be marketing your business.
It helps to keep your business at the top of customers’ minds, especially when new businesses in your industry pop up. As part of your onboarding, you will be provided with marketing materials and a website by your franchisor, but it is down to you to get yourself out there and put these materials into action.
Owning your own business means that you will always be marketing to grow your business. Be productive and consistent with your online presence on social media platforms.
Determination is Key
Determination is an important quality to possess when joining a franchise.
It takes determination and hard work to make a new business thrive, as it helps overcome certain challenges and setbacks that you could face in those early stages.
Having confidence in yourself and your own skills and abilities will push you to ensure success; your determination will help you stay resilient and keep moving forward.
Enjoy What You Do
Having a natural enthusiasm and passion for what you do will make the promotion of your business much easier and flow effortlessly.
It will also be extremely helpful through the more challenging times that can come when starting a new business and make the highs of success that much better!
A great benefit of enjoying what you do is a positive impact on your mental health, reducing stress whilst improving your work-life balance and offering greater job satisfaction.
Know The Industry
As with many franchise opportunities, previous experience may not be required. What does help is a good knowledge of the industry.
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It is important to have an understanding of the market you are joining, as well as having a passion for the brand. You also benefit from the guidance and support of your franchisor, who has succeeded in this business!
