Despite a strange logo, a basic product offering, and a highly competitive market, one coffee chain has grown to have infamous success: Starbucks.
We all have our own relationship with Starbucks, and yours is about to become even more intimate. You’ve decided to take the plunge into the finest Arabica coffee and open your own Starbucks franchise location.
Although you’re about to have your own Starbucks store, you’re entering a network with a strong brand legacy that you’ll have to live up to. For your location to be just as successful as the others, it will require determination and openness to advice.
The Legacy Behind The Starbucks Franchise
The first Starbucks opened in 1971 along the cobblestone streets of Seattle’s historic Pike Place Market. Since then, Starbucks has grown outside of the United States to be a global coffee house community of more than 15,000 stores in 50 countries worldwide. From quality coffee to fluffy pastries, Starbucks has undoubtedly made its mark as one of the most prestigious coffee franchises you can be a part of.
A chance to become a franchisee with this global brand means you could benefit from its 40 years of experience providing a world-renowned service to its loyal customers.
Starbucks franchising in the UK has been essential to the company’s rapid growth. With a precise regional focus and approach to expanding, Starbucks has built itself a loyal customer base across Britain.
Starbucks’ franchise store programme is available in all areas of the country and is open to all locations fit for a coffee house. With a fitting location and a strong ambition, you too can be a part of the Starbucks legacy.
With such large shoes to fill, joining the Starbucks team can be intimidating. Though Starbucks will give you endless support as you get your business up and running, Franchise Local has some additional advice for you. We want your Starbucks to be just as successful as the others.
4 Ways To Ensure Your Starbucks Franchise is Successful
1. Follow the Starbucks Franchise Guidelines
Starbucks has grown to be the successful franchise it is by developing a formula that works. Every franchise comes with a set of guidelines that lay out operational processes in great detail. Starbucks is particularly good at creating approaches that work.
These guides are what allow franchises to replicate themselves and expand with success. Your franchise location will appear as any other when you stick to the Starbucks guidelines. As soon as your store shows any signs of being different from the others, it will be regarded as a subpar Starbucks.
In a world of endless Starbucks and cafes to choose from, you don’t want to go against the guides and end up with a Starbucks that doesn’t live up to the franchise’s standards.
2. Know Your Neighbourhood
An individual Starbucks franchise will have the same objectives as the company: to build a close relationship with local people. The brand encourages a strong-community focus which helps the business to be successful and become respected as a part of the regional and national culture.
Knowing your neighbourhood is the best way to serve your neighbourhood. Before you decide on a location for your franchise, you’ll want to thoroughly survey the area. Find out if there are any other coffee chains nearby, ask how the community would feel about a Starbucks opening, and look into any upcoming construction projects.
If you know your neighbourhood well, you can better prepare for incoming customer traffic. Over time, you’ll learn when precisely the morning rush starts, how much oat milk you’ll need each week, and when you’ll need extra staff on the clock.
To ensure success, you’ll need to pay great attention to detail before and after your franchise is up and running.
3. Invest in Hiring
Your staff can make or break your business. You can try to follow the Starbucks operational guidelines to a tee, but true success will come from a strong staff.
The basis of Starbucks’ success lies in how they treat their customers. Starbucks became known for catering to every coffee-related problem a customer could have. The franchise is known for going out of its way to ensure that its customers have the best experience possible.
These high-quality experiences are only made possible by a staff that can relay Starbucks’ values. You want to hire staff members who can perform well and bring a positive attitude to your business. When opening your Starbucks, take your time looking for the right members to join your team.
4. Rely On Your Network
The Starbucks network offers continuous training and support opportunities for its franchisees. The more questions you ask and the more you rely on your network, the better you’ll be able to represent the Starbucks brand.
Turning to your network will help you uncover new insights and opportunities. The more you learn from others, the more success you’ll have. Tap into the vast network of Starbucks owners and investors that want to support you as you grow.
Every Starbucks location will have slight differences, but as a franchised business, everyone will work towards the same goals. The franchise system depends on everyone working together.
Starbucks Is an Excellent Franchise Opportunity
If you’ve started opening your own Starbucks franchise, you know what opportunity lies ahead. From the papers, the seminars, and interviews, it’s clear that Starbucks is an excellent franchisor to grow with. Getting everything up and running can take a while, but in the end, it’ll all be worth it.
Starting with a strong foundation is the best way to ensure long-term success. Success is a sure bet when you pay close attention to the guiding principles that Starbucks offers, the location of your store, the people you hire, and the people accessible to you.
You’re not alone in the start-up process. Franchise Local has loads of tips, advice, and information that will help guide you in each decision moving forward. Remember that if you need support, Franchise Local offers tons.