The COVID-19 pandemic accelerated some changes and created some new attitudes, and it’s not over yet. Some of these changes directly relate to the fitness business; people’s view of their health status and the way they can get fit has changed under lockdown restrictions. RISE is exactly the right fitness franchise for exactly the right time. Now.
How It Started
Organised outdoor fitness owes a lot to the military style bootcamps that started up during the nineties. Events like Tough Mudder and the rise in popularity of the Triathlon, helped raise the profile of getting fit in the outdoors. Classes sprang up in parks and playing fields and everyone got muddy.
These military style bootcamps concentrated on the hard-core end of fitness with motivation delivered via shouty sergeant major types. That is OK for some but in our view the military style camp is not what today’s consumer is looking for.
How it’s Going
At RISE we utilise wearable tech, expert coaching, daily mini challenges and nutrition advice to create a wrap-around service that addresses not only fitness but also general health.
Our focus on activity outside of the RISE workout means that that health status becomes the benchmark. The heart rate tech used for each member in each workout means fitness improvement can be evidenced and results can almost be guaranteed.
Our membership-based revenue model encourages community feeling and allows the RISE coach to build relationships that create recurring revenues and ‘sticky’ members.
Our ‘get into business’ process is built on many years of experience in fitness and franchising so we understand exactly how to get to breakeven and beyond in the most efficient way.
Key Advantages
One of the key post-COVID advantages is the evidence that virus transmission is incredibly low in the outdoors. So alongside excellent hygiene standards with any equipment use, the outdoor bootcamp style workout is very safe.
From the health perspective, a dose of vitamin D and fresh air also brings benefits that cannot be realised exercising within four walls. These are just some of the reasons why we believe that the time is right for RISE fitness franchise to be your route into business ownership.
Because of the way we have structure RISE you can run the franchise alongside your current job until you feel the time is right to go full time on RISE.
