Reading Time: 3 minutesEstate agents have been helping people buy and sell properties for decades. But in the new era, you need to find innovative ways to reach a greater audience. Whether you are starting out in the estate business or are already a pro, you can always look for new methods to improve your marketing initiatives. Below you will find a list of some strategies to bring in additional revenue or maximize your current one. Read on to know more.
1. Take up a property franchise
This is a great idea if you are starting out or are in the estate market for quite some time. This way you can learn marketing methodologies from the experts of an already established business. Franchisers will provide you and the team with the necessary training to operate the business model. Another major benefit of starting real estate business with a franchise is that they have an established image, proven management, and work practices. Your business can benefit from this and it can be a great learning experience. You can head over to Franchise Local for the best property and estate agency franchises.
2. Set up for social
You need to have an active social media presence in this digital era. Share your work and projects on Facebook, Instagram, LinkedIn, Twitter, and Pinterest. All of these are great platforms to reach a greater audience and promote your properties. There are various property listings online, where you can post up your social links. This is also a great way for homebuyers to email and shares various properties online.
3. Stage the property you are selling
Buying a property is an emotional experience for many. People imagine what their life might look like if they were living or working there. Do not market an empty house. You will not be making a good impression if you are carrying pictures of empty rooms and spaces. Bring in some furniture, decorate it well, so that the potential buyer can get an idea of how the property is going to look if lived in.
4. Email Newsletters
Create an email contact list of new leads and current customers and send them a marketing email newsletter. Sending professional looking newsletters can help you track who viewed them, what they clicked on, and who unsubscribed from the email campaign. Make sure not to be that another email newsletter that people prefer putting in their spam folder. Include useful real estate news, industry trends, tips, and even funny news related to real estate.
5. Host Seminars
Marketing is all about reaching the targeted audience and for this, you can organise seminars. For instance, a seminar about buying a new property, a seminar about selling a property or anything else related to the estate. You can invite people to your office, rent a space, or use the community centre space for the seminars. You can send out text reminders to the people and other information about the date. Post-event surveys are a great way to get feedback about the event.
6. Press Releases
Do you have something interesting going on with your agency? You can write about your latest achievement and projects and get it published online. Make sure to reach out to the local newspaper and link it up on your website and social media pages.
7. Be responsive and approachable
Being responsive is a great approach to let people know about your business. You can be approachable by updating your business website and social media handles with contact details and online chat options. The social sites can help you find your target audience and also help to communicate with them easily. Everything available on your website and social media accounts should be designed and placed in such a way that it must be shown in all screen sizes properly.
8. Create a virtual tour
Client’s time is precious, and they wish to understand everything in a short span. Virtual tours are a great way to show the whole property to the potential buyers.
9. Get branding
Put your business logo on various freebie products like pens, notebooks, mugs, sippers etc. You can give out these branded goodies at various local festivals and seminars and events to spread information about your brand.
10. Ask for testimonials from former clients
Put up testimonials from your formal clients on the website and social media pages. Showing that real people are endorsing your services, people are going to trust your business. When any client had a great experience with you, reach out to them and ask for a testimonial. If possible, place a picture of the person along with the testimonial. Create a separate testimonial page and also share them on all social networks.
If you are starting an estate business, then consider taking up a property franchise. It will be a great learning opportunity and profitable return on investment. Franchise Local provides property and estate agency franchises like The Property Millionaire Academy, HomeXperts, Nicholas Humphreys, and many more.