Domino’s is one of the most well-known franchises in the UK and internationally. This pizza franchise has an established reputation and a wide range of clientele.
The Domino’s franchise was founded in 1960 and came to Britain in 1985. Since then, the franchise has boomed throughout the country, placing it in UK’s top 10 grossing franchises and selling over 90 million pizzas annually.
If you want to take on the world of franchising, taking on Domino’s may be an excellent franchise opportunity. This article analyses everything you need to know about Domino’s franchises.
How Does Franchising Work?
For up-and-coming business owners, a franchise is an excellent opportunity to get your foot in the door. Without needing to build your own business from scratch, franchises provide a perfect way for entrepreneurs to run a business– and make a profit.
The process is simple. A franchisee (someone who aims to buy a franchise) searches for a franchise that fits their needs. They meet with potential franchisors (those who sell a franchise) as they explore.
When you buy into a franchise, you purchase the right to use its IP, logos, and branding. Following the franchise model to ensure you’re living up to the company name.
Dominos as a Company
Domino is the UK’s leading pizza franchise. With a variety of deals and coupons, Domino’s is an accessible pizza business. With one phone call, customers will receive a pizza delivery right to their door.
Yet Domino’s stores aren’t just famous for their pizza. The company offers a wide selection of foods. Explore the list below for an idea of Domino’s options.
Due to its variety and convenience, Dominos is a leading franchise business, with over 1,200 stores in the UK and Ireland. In 2021 alone, Dominos had global sales of 17.8 billion dollars.
How to Franchise Domino’s
Domino’s franchise holds much appeal, with a vast customer base, international markets, and high profitability. If you’re looking to franchise this company, follow the steps below.
#1 Do Your Research
Ensure Domino’s is right for you. Research their website and case studies to determine if you’re a proper fit. Follow their franchising guidelines for a better idea of the process and if you’re the right fit.
Of course, the market is vast– but don’t expect the company alone to carry you. It’s vital to find a franchise that makes you feel passionate.
#2 Reach Out to Franchisors
If you’re a franchisee, ensure you find a franchise owner who meets your values and needs. When you buy your franchise, you will work directly beneath them; they will be responsible for providing adequate training and hiring. The relationship is crucial to the success of a franchise: make sure it’s strong.
Due to the franchise’s massive size, it may be hard to get a foot in the door. Dominos currently provides a program called Homegrown Heroes which aims to find franchisees already within the Dominos franchise. If you’ve worked with the company, you may have a better chance of acquiring the opportunity.
#3 Sign the Franchise Agreement
If you’ve gotten this far, you’re in the end stage. Before becoming a Domino’s Franchisee, ensure the franchise agreement lives up to your standards. This document will lay out all the qualifications of the contract. If you feel uncertain, contact a lawyer to look over the agreement. They will likely be able to help illuminate different aspects and ensure it’s comfortable.
The Downsides of Starting a Domino’s Franchise
Despite all the benefits, Domino’s Pizza Franchise may not be the best selection for a beginner. This franchise is hugely successful. Therefore, the initial investment is high, and the qualifications are highly selective.
The buy-in for a Domino’s franchise is between £120,000-£280,000. For many would-be entrepreneurs, this number is unrealistic. Additionally, Domino’s is a hugely competitive franchise to start with. A would-be franchisor may be better suited to finding a scaled franchise that better suits their needs and helps them get their training legs.
Luckily, there are many options beyond Dominos.
Alternative Fast Food Franchises
If Domino’s is outside of your possibilities, don’t give up. Fast food franchises provide plenty of profitability– even if they’re not the UK’s most significant. We’ve compiled a list to help you find fitting, successful franchises, and their minimum investments.
- Wing Kingz – £25,000
- Dr. Noodles – £25,000
- MakHalal – £30,000
- Plan Burrito – £19,995
No matter what aspect of food you’re looking for, there are plenty of opportunities.
Starting a Dominos Franchise: The Final Breakdown
Domino’s is an uncontestably massive company with tremendous success in the UK, Ireland, and international markets. The company is more than a pizza shop – offering a range of products and delivery drivers.
As appealing as the brand may be, opening a Domino’s may not be realistic for every would-be franchisee. For many, its minimum £120,000 investment is too high. For these reasons, it can be more beneficial to look to other franchises.
Whatever stage of your journey, ensure you do the proper homework to find the franchise right for you. At Franchise Local, we aim to deliver all your franchising goals. Explore our industries for an idea of all the variety in franchising. Our blog helps answer any questions that pop up along the way. By reading our Ultimate Guide to Franchising, you’ll become a pro.
Franchises like Domino’s are within reach. Continue growing and learning to meet your long-term franchise goals.