From property to podiatry and inventors to footballers, ten new businesses in the franchise industry have launched to the market this month. This is down to the work of a specialist franchise marketing agency and integrated sales call centre.
Franchise My Business has had a bumper month with launching UK franchises from a wide range of sectors. Small business owners have turned to James Cotton, Co-Founder and Franchise Development Director, to help them navigate this new territory and support them into becoming franchisors.
Within the last few weeks, Franchise My Business has launched: National Property Auction, Club 300, Little Inventors, Pro Elite Football, Rev’s Records, Radiance London, RISE Fitness, RoboThink, Scooperb and The Eaton Practice.
Although each business will attract franchisees from a variety of backgrounds and ages, they all share a common interest in that they wanted support to ensure that they franchise correctly and provide as much guidance to their franchisees as possible. “We’ve had an incredibly busy few months launching these businesses into franchising but that is just the start for us,” explains James Cotton. “We offer a unique service in that we create a long-term partnership with each franchisor to assist them in every element of franchising.”
Once initial contact has been made, James and his team will spend time researching the company and its sector to provide each client with the tools they need to ensure a clear path to success for each franchisee investing in the business. “We don’t believe that it is enough to create documents to help a business step into franchising,” adds James. “The partnership between franchisor and franchisee should be a long and prosperous one. We take the view that it is crucial to create strong and meaningful partnerships to ensure both the franchisor and franchisee are committed to the same successful outcomes.”
The boom in new clients from Franchise My Business reflects the general buoyancy of the franchise industry as a whole. The enthusiasm of the major banks to lend to franchisees is another indication of the optimism in the industry. This shows that the failure rate in franchise businesses is significantly less than independent start-ups. With many seasoned career professionals finding their industries struggling since Covid, the opportunities to attract highly skilled individuals is high.
Although small businesses may be attracted to the possibility of expanding through franchising, James advises that it is imperative to do it with the full support from a specialist. “When done properly, franchising can take a small business to new heights, increasing income and providing a profitable exit,” says James. “However, franchisors must understand the risks if not done by experts who understand the industry. There are reputational risks and huge costs involved if the ground work is not set out properly.”
Once the business is franchised, the real work starts with ongoing monitoring, support systems and attracting new franchisees to join the network. “Some franchisors struggle with recruitment, which is where Franchise My Business offers a full service solution,” adds James. “We help with all aspects of franchisee recruitment through our detailed industry knowledge and marketing as well as our own unique franchise recruitment software. We work with each client on a bespoke basis, ensuring our work is completely tailored to their requirements.”
