Amorino UK Franchise

At Amorino, we believe that gelato and desserts should not only taste amazing but also be a visual feast. That is why we take great care to craft our gelatos and desserts that are not only delicious but also visually stunning. Our products are made from the finest of ingredients, and we pride ourselves on our attention to detail and commitment to quality. Amorino currently has 260+ outlets worldwide, more than 100+ outlets in France and our presence is acknowledged in 18+ countries. Amorino UK currently have 28 operating stores and have plans to increase the size of UK estate from 28 stores to 50 stores by 2025.

Artisanal Craftsmanship in flower shape

Amorino emphasises the artisanal craftsmanship involved in making its premium gelato, highlighting traditional methods and skilled artisans who carefully craft each batch. Ingredients sourced directly from the heart of Paris Central Kitchen boosting authentic Italian culture.

Organic and Natural Ingredients

We offer a diverse range of unique and innovative flavour combinations, appealing to adventurous taste buds and offering something different from mass-market options. We use organic and natural ingredients, catering to health-conscious consumers who seek products free from artificial additives and preservatives.

Customisation Options

Offering customisation options such as mix-ins, choose as many flavours as possible, and personalised creations allows customers to tailor their gelato experience according to their preferences, enhancing engagement and satisfaction.

Experiential Retail Spaces

We invest in creating inviting and aesthetically pleasing retail spaces where customers can enjoy not just gelato but also a memorable and enjoyable atmosphere, fostering a sense of community and brand loyalty.

Limited Edition Offerings

We introduce limited edition flavours or seasonal specials to create a sense of exclusivity and urgency, encouraging customers to visit the store regularly and try new offerings.

Commitment to Sustainability

At Amorino we prioritise sustainability initiatives such as eco-friendly packaging, waste reduction efforts, and ethical sourcing practices, appealing to environmentally conscious consumers.

Emphasis on Quality and Texture

We differentiate ourselves by focusing on the quality and texture of our product, ensuring a smooth, creamy consistency that melts in the mouth and delivers a luxurious sensory experience.

What can potential franchisees expect?

Amorino franchise model typically operates similarly to other franchise models but with a focus on delivering high-quality gelato and an exceptional customer experience. Here's how it generally works and what franchisees can expect from the brand:

Franchise Agreement 

The agreement outlines the terms and conditions of the partnership, including fees, royalties, support, and brand standards.

High Quality Ingredients and Recipes

Amorino maintains strict standards when it comes to ingredients and recipes. Franchisees can expect to receive access to proprietary recipes and high-quality ingredients sourced from central kitchen in Paris to ensure consistency and authenticity across all locations.

Marketing and Advertising Support

At Amorino we provide marketing and advertising support to help franchisees promote their locations and attract customers. This support may include national or regional marketing campaigns, advertising materials, social media strategies, and local marketing initiatives.

Exclusive Territories

Franchise agreements may include exclusive territories for franchisees, ensuring that each location has a defined market area and minimal competition from other franchisees within the same brand.

Innovation and New Product Development

We continuously innovate and develop new flavours, products, and menu offerings to keep customers engaged and interested. Franchisees can expect to benefit from ongoing product development and support in implementing new offerings in their locations.

Community Engagement and Brand Events

At Amorino, we prioritise community engagement and brand events to create a strong connection with customers and foster brand loyalty. Franchisees may participate in local events, sponsorships, and charitable initiatives to enhance their presence in the community.

Who are we looking for?

Ideal Franchisee Profile:

Previous Experience in F&B

Franchisees with prior experience in the food and beverage industry bring valuable insights and skills to the table. Whether they have worked in restaurants, cafes, or other food-related businesses, this experience provides them with a solid foundation in food safety, hygiene standards, inventory management, and customer service.

Entrepreneurial Spirit

Franchisees should possess an entrepreneurial mindset and a strong desire to succeed in the food service industry. They should be willing to take initiative, solve problems, and make strategic decisions to grow their business.

Commitment to Excellence

Franchisees of Amorino should be committed to upholding the brand's standards of excellence in product quality, customer service, and overall operations. They should strive to deliver a consistently outstanding experience to customers at their franchise location.

Business Acumen

A solid understanding of business fundamentals, including finance, marketing, and operations, is crucial for franchisees to effectively manage their gelato shop. They should be capable of developing and executing business plans, managing budgets, and analysing performance metrics.

Financial Stability

The initial investment is £150k, but the total invesment will be £280-330k 

People Skills

Franchisees should have strong interpersonal skills and the ability to build relationships with customers, employees, and suppliers. Creating a positive and welcoming atmosphere in the gelato shop can contribute to customer satisfaction and loyalty.

Adaptability and Resilience

The food service industry can be unpredictable, with factors such as seasonality, competition, and economic conditions affecting business performance. Franchisees should be adaptable and resilient, able to navigate challenges and capitalise on opportunities as they arise.

Training and Support 

Amorino provides comprehensive training programs for franchisees and their staff members. This training covers various aspects such as gelato making techniques, customer service, operational procedures, and marketing strategies. Ongoing support is also offered to ensure franchisees have the necessary resources and guidance to succeed.

Brand Standards and Consistency

Consistency is key in maintaining the reputation of a premium gelato brand. Franchisees are expected to adhere to strict brand standards and operational guidelines to ensure that the quality of the product and customer experience remains consistent across all franchise locations.

Why invest in our franchise now?

Franchise Model with Strong ROI and No Royalties

A robust and practical franchise model with an attractive return on investment (ROI) and no royalties can be particularly appealing to potential franchisees in the UK market. The absence of royalties reduces ongoing expenses for franchisees, making the business opportunity more financially attractive.

While specific statistics on ROI and franchise royalty structures may vary depending on the brand and market conditions, successful franchise models typically offer competitive financial terms to franchisees.

Growing Demand for Premium Gelato and Desserts

The UK market has witnessed a surge in demand for premium desserts, driven by consumers' desire for high-quality, indulgent treats. Gelato, with its creamy texture and rich flavours, is well-positioned to capitalise on this trend.

According to a report by Mintel, the UK ice cream market is forecasted to grow by 12% from 2021 to 2026, with premium and artisanal offerings driving much of this growth.

Shift Towards Healthier Indulgence

Consumers are increasingly seeking desserts made with natural, high-quality ingredients. Amorino emphasises the use of organic dairy, and other wholesome ingredients, aligning with the growing demand for healthier indulgence options.

Research by Kantar indicates that 39% of UK consumers are actively trying to reduce their sugar intake, demonstrating a preference for desserts that offer indulgence without compromising on health.

Customisation and Experiential Dining

Premium gelato brands differentiate themselves by offering unique flavour combinations and customisable options, providing consumers with an immersive and personalised dining experience. This focus on customisation enhances customer engagement and loyalty.